Geena Rocero, born and raised in Manila, Philippines, is a four time Emmy Nominated and an Award Winning Producer, Writer and Director. She’s also a Model, Public Speaker, Trans Rights Advocate and co-host of the Webby Awards honoree TV Show ASPIREist, broadcasted on HLN/CNN. Her upcoming memoir HORSE BARBIE will be released on May 30, 2023 by Penguin Random House imprint, The Dial Press. She is the 2023 recipient of The A1 Award in Gold House’s A100 List of the most impactful AAPI’s along with Netflix Chief Content Officer Bela Bajaria and Vanity Fair’s Editor in Chief Radhika Jones.
She recently directed and executive produced the 2022 EMMY and GLAAD Media Awards nominated and 2022 Webby Awards Honoree, CARETAKERS, a four-part original documentary series with PBS/WNET featuring stories of Filipino American frontline healthcare workers that premiered on October 8, 2021. She’s an advisory board member of SeeHer- the most influential global coalition of marketers, agencies, media companies and entertainment leaders working to increase the representation and accurate portrayal of all women and girls to transform society.
On March 31, 2014, in honor of International Transgender Day of Visibility, Rocero came out as transgender at the annual TED Conference. Her viral talk has since been viewed close to 5 million times and translated into 32 languages. Named a “Top 25 Transgender Person Who Influences Culture” by TIME Magazine. Geena made history as the First Trans woman 2020 Playboy Playmate of the Year, and again as the first Trans Woman Ambassador for Miss Universe Nepal. She was featured on E’s I am Cait and has been on the cover of Candy Magazine and in Vanity Fair: TransAmerica, Marriott’s #LoveTravels campaign, and CoverGirl Cosmetics #GirlsCan campaign. Geena has spoken at the White House, World Economic Forum, United Nations, State Department, and multiple Fortune 500 companies. She is the founder of Gender Proud, an awardwinning media production company that tells stories about what it means to be trans and gender non-conforming. She has produced award winning media productions with MTV, VH1, LogoTV, Univision and Fusion TV.